{"product_id":"honest-umami-pure-msg-flavour-boost-120g","title":"Honest Umami Pure MSG Flavour Boost, 120g","description":"\u003cp data-end=\"525\" data-start=\"211\"\u003eHonest Umami Pure is a premium, single-ingredient flavour enhancer made from 100% pure MSG (monosodium glutamate). This clean, honest seasoning brings a deep, savoury umami boost to everything from stir-fries and ramen to soups, sauces, and marinades.\u003c\/p\u003e\n\u003cp data-end=\"544\" data-start=\"527\"\u003e\u003cstrong\u003eWhat is MSG?\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003e\u003c\/strong\u003eMSG is the purest form of umami, the fifth taste after sweet, salty, sour and bitter. It was first isolated from seaweed in Japan in 1908 and has been used worldwide ever since to enhance savoury flavours. It doesn’t add any specific taste of its own but works by amplifying the natural umami already present in ingredients like mushrooms, tomatoes, meats, and cheese.\u003c\/p\u003e\n\u003cp data-end=\"941\" data-start=\"921\"\u003e\u003cstrong\u003eHow is it made?\u003c\/strong\u003e\u003cbr\u003eDespite the myths, MSG is not artificial or synthetic. Honest Umami Pure is made through a natural fermentation process, just like beer, yogurt, or soy sauce. It typically starts with plant-based ingredients like sugarcane, sugar beets, or corn, which are fermented with specific bacteria to produce glutamic acid. This is then neutralised with a small amount of sodium to create monosodium glutamate, a white, odourless, crystalline powder that's completely safe and incredibly effective.\u003c\/p\u003e\n\u003ch4 data-end=\"1464\" data-start=\"1448\"\u003eWhy use it?\u003c\/h4\u003e\n\u003cul data-end=\"1697\" data-start=\"1466\"\u003e\n\u003cli data-end=\"1516\" data-start=\"1466\"\u003e\n\u003cp data-end=\"1516\" data-start=\"1468\"\u003eAdds depth and roundness to savoury dishes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1570\" data-start=\"1517\"\u003e\n\u003cp data-end=\"1570\" data-start=\"1519\"\u003eIntensifies natural flavours without masking them\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1638\" data-start=\"1571\"\u003e\n\u003cp data-end=\"1638\" data-start=\"1573\"\u003eA little goes a long way – just a pinch transforms your cooking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1697\" data-start=\"1639\"\u003e\n\u003cp data-end=\"1697\" data-start=\"1641\"\u003e100% pure MSG, no additives, no fillers, no nonsense\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1914\" data-start=\"1699\"\u003eDon’t be misled by outdated myths, MSG is one of the most studied and proven flavour enhancers out there. Yardbird Honest Umami Pure gives you a clean-label, chef-trusted way to elevate everything you cook.\u003c\/p\u003e\n\u003cp data-end=\"1914\" data-start=\"1699\"\u003eAllergens: none\u003c\/p\u003e\n\u003cp data-end=\"1914\" data-start=\"1699\"\u003eIngredients: Monosodium glutamate\u003c\/p\u003e","brand":"Yardbird Foods Ltd","offers":[{"title":"Default Title","offer_id":54513266721081,"sku":"sag1789959136425","price":4.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0997\/7184\/2873\/files\/honest-umami-pure-msg-flavour-boost-120g_1.jpg?v=1789959145","url":"https:\/\/petfirstaidkit.shop\/products\/honest-umami-pure-msg-flavour-boost-120g","provider":"My Store","version":"1.0","type":"link"}